Pengaruh Deepfake terhadap Kredibilitas Media Tradisional: Tantangan dan Implikasi di Era Digital

https://doi.org/10.25311/sagara/Vol1.Iss1.2022

Authors

  • N. Doni Dwi Putra Universitas Hang Tuah Pekanbaru
  • Sinta Sania Universitas Hang Tuah Pekanbaru
  • Abdullah Mitrin Universitas Hang Tuah Pekanbaru

Keywords:

deep fake, media tradisional, verifikasi konten, integritas jurnalistik

Abstract

Penelitian ini mengeksplorasi dampak teknologi deepfake terhadap kredibilitas media tradisional dalam era digital yang semakin kompleks. Deepfake, yang menggunakan kecerdasan buatan dan pembelajaran mesin untuk menghasilkan konten visual dan audio palsu, telah menimbulkan kekhawatiran besar terkait disinformasi. Studi ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam yang melibatkan praktisi media, seperti jurnalis dan editor, serta analisis konten berita terkait deepfake. Hasil penelitian menunjukkan bahwa teknologi deepfake mengancam integritas jurnalistik dengan memperumit proses verifikasi konten. Para jurnalis mengakui tantangan besar dalam mendeteksi dan memvalidasi kebenaran informasi, khususnya dalam situasi peliputan yang mendesak. Ketidakmampuan untuk segera mengidentifikasi konten deepfake berpotensi menurunkan kredibilitas media tradisional di mata publik. Selain itu, penelitian ini menemukan bahwa peningkatan penggunaan deepfake telah menyebabkan penurunan kepercayaan publik terhadap media, yang semakin skeptis terhadap informasi yang disajikan. Dalam konteks ini, studi ini menggarisbawahi pentingnya media tradisional untuk mengembangkan dan menerapkan strategi adaptif, termasuk penggunaan teknologi verifikasi yang lebih canggih dan pelatihan jurnalis dalam mendeteksi deepfake. Penelitian ini juga menekankan perlunya kolaborasi antara media dan platform digital untuk mengidentifikasi serta mengeliminasi konten deepfake dengan lebih efektif. Temuan ini memberikan kontribusi penting bagi pemahaman tentang dampak teknologi deepfake terhadap kredibilitas media, serta menawarkan rekomendasi praktis untuk mempertahankan integritas jurnalistik di tengah tantangan yang semakin kompleks di era digital.

Downloads

Download data is not yet available.

References

Abdullah, I., Sri, M., Abdul, S., Iskandar, M., Alvionita, V., Susanto, A., Bin, A., Soepri, A., Moedji, T., Fitria, W., Leili, A., & Gustini, K. (n.d.). KOMUNIKASI INTERPERSONAL DAN PRAKTEK KONSELING. www.globaleksekutifteknologi.co.id

Abdullah Mitrin, & Tania Dwika Putri. (2022). Political Communication Strategy H. Sumaryo, BA as a Legislative Member Candidate in the 2019 General Election in Siak Regency. Formosa Journal of Multidisciplinary Research, 1(8), 1767–1778. https://doi.org/10.55927/fjmr.v1i8.2311

Artificial Intelligence in the Context of Crime and Criminal Justice A REPORT FOR THE KOREAN INSTITUTE OF CRIMINOLOGY Artificial Intelligence in the Context of Crime and Criminal Justice Artificial Intelligence in the Context of Crime and Criminal Justice. (n.d.).

Birrer, A., & Just, N. (2024). What we know and don’t know about deepfakes: An investigation into the state of the research and regulatory landscape. New Media and Society. https://doi.org/10.1177/14614448241253138

Chesney, B., & Citron, D. (2019). Deep fakes: A looming challenge for privacy, democracy, and national security. California Law Review, 107(6), 1753–1820. https://doi.org/10.15779/Z38RV0D15J

Dan, K. (n.d.). METODE PENELITIAN KUANTITATIF.

Dan, V., Paris, B., Donovan, J., Hameleers, M., Roozenbeek, J., van der Linden, S., & von Sikorski, C. (2021a). Visual Mis- and Disinformation, Social Media, and Democracy. Journalism and Mass Communication Quarterly, 98(3), 641–664. https://doi.org/10.1177/10776990211035395

Dan, V., Paris, B., Donovan, J., Hameleers, M., Roozenbeek, J., van der Linden, S., & von Sikorski, C. (2021b). Visual Mis- and Disinformation, Social Media, and Democracy. Journalism and Mass Communication Quarterly, 98(3), 641–664. https://doi.org/10.1177/10776990211035395

Hameleers, M., & Dobber, T. (n.d.). Distorting the Truth versus Blatant Lies: The Effects of Different Degrees of Deception in Domestic and Foreign Political Deepfakes. https://ssrn.com/abstract=4460745

https:mediawell.ssrc.org:news-items:deepfakes-and-cheap-fakes-data-society:?pdf=52776. (n.d.).

Irawan, Y., Muzawi, R., Alamsyah, A., Renaldi, R., Elisawati, E., Nurhadi, N., Amartha, M. R., Mitrin, A., Asnal, H., & Hartomi, Z. H. (2023). Realtime Monitoring and Analysis Based on Cloud Computing Internet of Things (CC-IoT) Technology in Detecting Forest and Land Fires in Riau Province. ILKOM Jurnal Ilmiah, 15(3), 445–454. https://doi.org/10.33096/ilkom.v15i3.1636.445-454

Kikerpill, K. (n.d.). Choose Your Stars and Studs: The Rise of Deepfake Designer Porn. https://doi.org/10.1080/23

KOMUNIKASI POLITIK_CETAK. (n.d.).

Land, M. K., & Aronson, J. D. (n.d.). Human Rights and Technology: New Challenges for Justice and Accountability. https://ssrn.com/abstract=3690635

Larisu, Z., Imroatus Sholikah, D., Salman Alfansuri Jacob, M., & Mitrin, A. (n.d.). Reslaj: Religion Education Social Laa Roiba Journal The Film “Ice Cold: Murder, Coffee, and Jessica Wongso” Between Commercialization or New Direction. https://doi.org/10.47476/reslaj.v6i2.5516

Mercy, D., Abdullah, R., Arief, M., Rukmana, Y., Rahmah, S., Iskandar, A., Natasari, N., Octalia, E., Hagi, I. L., Salas, J., Tanseba, M., Marini, A., Nurcholis, M., Nur, M., Angga, K., Permana, A., Irfan, M., Tania, A., & Putri, D. (n.d.). KOMUNIKASI KOMUNIKASI KOMUNIKASI DI ERA DIGITAL DI ERA DIGITAL DI ERA DIGITAL.

Milaninia, N. (n.d.). Using Mobile Phone Data to Investigate Mass Atrocities and the Human Rights Considerations. https://www.unglobalpulse.org/document/mobile-phone-network-data-for-development-primer/

Mitrin, A., Rahman, R., & Putra, N. D. D. (2023). Implementation of LPP TVRI Riau’s Analog Switch-Off (ASO) Migration in Welcome to the Digitalization of Indonesian Broadcasting. International Journal of Advance Social Sciences and Education (IJASSE), 1(4), 229–236. https://doi.org/10.59890/ijasse.v1i4.1014

Paris, B., & Donovan, J. (n.d.). DEEPFAKES AND CHEAP FAKES THE MANIPULATION OF AUDIO AND VISUAL EVIDENCE. https://datasociety.net/research/

Reisch Dipl oec soc Sabine Bietz Hans-W Micklitz, L. (n.d.). Eine Studie im Auftrag des Ministeriums für Ländlichen Raum und Verbraucherschutz (MLR) Baden-Württemberg, Stuttgart. https://ssrn.com/abstract=3683336

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039

Thomasen, K., & Dunn, S. (2021). Reasonable Expectations of Privacy in an Era of Drones and Deepfakes: Expanding the Supreme Court of Canada’s Decision in R v Jarvis. In The Emerald International Handbook of Technology-Facilitated Violence and Abuse (pp. 555–576). Emerald Group Publishing Ltd. https://doi.org/10.1108/978-1-83982-848-520211040

Downloads

Published

2024-06-30

How to Cite

Dwi Putra, N. D., Sania, S., & Mitrin, A. (2024). Pengaruh Deepfake terhadap Kredibilitas Media Tradisional: Tantangan dan Implikasi di Era Digital. Sagara Komunika, 1(1), 13–18. https://doi.org/10.25311/sagara/Vol1.Iss1.2022