Pengaruh Deepfake terhadap Kredibilitas Media Tradisional: Tantangan dan Implikasi di Era Digital
https://doi.org/10.25311/sagara/Vol1.Iss1.2022
deep fake, media tradisional, verifikasi konten, integritas jurnalistik
Abstract
Penelitian ini mengeksplorasi dampak teknologi deepfake terhadap kredibilitas media tradisional dalam era digital yang semakin kompleks. Deepfake, yang menggunakan kecerdasan buatan dan pembelajaran mesin untuk menghasilkan konten visual dan audio palsu, telah menimbulkan kekhawatiran besar terkait disinformasi. Studi ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam yang melibatkan praktisi media, seperti jurnalis dan editor, serta analisis konten berita terkait deepfake. Hasil penelitian menunjukkan bahwa teknologi deepfake mengancam integritas jurnalistik dengan memperumit proses verifikasi konten. Para jurnalis mengakui tantangan besar dalam mendeteksi dan memvalidasi kebenaran informasi, khususnya dalam situasi peliputan yang mendesak. Ketidakmampuan untuk segera mengidentifikasi konten deepfake berpotensi menurunkan kredibilitas media tradisional di mata publik. Selain itu, penelitian ini menemukan bahwa peningkatan penggunaan deepfake telah menyebabkan penurunan kepercayaan publik terhadap media, yang semakin skeptis terhadap informasi yang disajikan. Dalam konteks ini, studi ini menggarisbawahi pentingnya media tradisional untuk mengembangkan dan menerapkan strategi adaptif, termasuk penggunaan teknologi verifikasi yang lebih canggih dan pelatihan jurnalis dalam mendeteksi deepfake. Penelitian ini juga menekankan perlunya kolaborasi antara media dan platform digital untuk mengidentifikasi serta mengeliminasi konten deepfake dengan lebih efektif. Temuan ini memberikan kontribusi penting bagi pemahaman tentang dampak teknologi deepfake terhadap kredibilitas media, serta menawarkan rekomendasi praktis untuk mempertahankan integritas jurnalistik di tengah tantangan yang semakin kompleks di era digital.
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